WHY “IRON MAN 3” SQUASHED “IRON MAN 2,” ACCORDING TO HOLLYWOOD’S DATA-WHISPERING SCRIPT CONSULTANT

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Vinny Bruzzese may embody everything that’s wrong with Hollywood, or, as he’d argue, just another resource for screenwriters. As someone who purports to bring science to predicting a movie’s success, he applies his technique here to explaining the performance gap between two films from the same franchise.

For those who might bristle at Hollywood’s already formulaic approach to moviemaking and a new release slate where the grittily rebooted, theunnecessarily reimagined, and the too-easily accessible dominate, the sight of Vinny Bruzzese wasn’t a welcome one.

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